Xylitol has been proven in multiple studies to reduce plaque build up, whilst protecting teeth from decay. MORE CONTENT NEEDED HERE.

Colgate Xylitol.
Xylitol is a naturally occurring, powerful alcohol that studies have shown can help to reduce plaque buildup and tooth decay. By lowering acid production from bacteria formed in the mouth, Xylitol helps to protect the layer of enamel on your teeth.