In February 2022, Nourished was featured in a print roundup by Courier Magazine about modern innovations in the vitamin industry.
Gummies Grow Up
“Melissa Snover, CEO of UK-based vitamin brand Nourished, says gummies have become so popular because they are seen as more acceptable than pills. ‘Our social mores around pill-topping remain,’ she says. ‘The enjoyment, ease and convenience of gummies integrate seamlessly into people's daily lives.’”
“At Nourished, which launched in the UK in 2019, consumers complete a quiz to generate a personalized combination of nutrients, which is 3D printed as seven-layered, grape-sized ‘stacks’. The printing process takes five minutes. ‘You don't have to explain the concept of a gummy to anyone in the US, but doing it in the UK gives the ability to learn a lot of very hard lessons before going to the US,’ Melissa says. The brand began shipping to the US in November 2020. ‘Our US consumer base is growing about twice as fast as the UK,’ she says.”
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